Browsing Academic submissions (CAES) by Subject "Branding on images of hotels in Uganda"
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Effects of branding on image of hotels in Uganda a case study of Kampala and Entebbe Protea hotels
(2018-07)The study was carried out at Protea hotels both in Kampala and Entebbe. It assessed the effects of branding on images of hotels in Uganda. The study was guided by objectives; to profile the various branding strategies ...