Browsing School of Statistics and Planning (SSP) by Author "Omongole, Ivan Vivian"
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Effects of Corporate Social Responsibility Activities on Customer Loyalty: Case Study of MTN Uganda
Omongole, Ivan Vivian (Makerere University, 2019)The study examined the effect corporate social responsibility activities have on the loyalty of MTN subscribers. Specifically, the study looked at how MTN Uganda is performing in the four major components of corporate ...