Browsing School of Statistics and Planning (SSP) by Subject "Digital marketing"
Now showing items 1-3 of 3
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Effects of digital marketing and performance of small and medium enterprises in Uganda, Kikoni
(Makerere University, 2022-11)This dissertation is about the relationship between c-marketing and performance of SMEs. The objectives of the dissertation were to establish the relationship between c-marketing channels and performance of SMEs in Uganda, ... -
Factors influencing the adoption of digital marketing among SMEs in Kampala: a case study of Kawempe division
(Makerere University, 2021-02)Factors influencing digital marketing adoption among SMEs are phenomenon for the modern day business innovation. The purpose of the study was to find out the factors influencing the adoption of digital marketing among SMEs ... -
Impact of Digital Marketing on Consumer Purchasing Decision: A case study of Makerere University students
(Makerere University, 2019-12)The advancement of technology in the 21st century has led to interconnectivity of consumers to increase. As a result, consumer behavior has changed and a need for organizations to understand the impact of digital marketing ...