Browsing School of Statistics and Planning (SSP) by Subject "MSMES"
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Effect of market relationship on customer retention in MSMES in Uganda; a case study of Luuka Company in Kawempe division.
(Makerere University, 2022-11)The study aimed at examining the effect of Customer Relationship Marketing practices on Customer Retention Luuka Plastic Company. From the univariate analysis, highest percentage of people strongly agreed with commitment, ...