Browsing School of Statistics and Planning (SSP) by Title "Factors influencing the use of social media by small and medium enterprises. A case study of SMEs around Makerere"
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Factors influencing the use of social media by small and medium enterprises. A case study of SMEs around Makerere
(Makerere University, 2022-03)This study focuses on factors influencing the use of social media by small and medium enterprises (SMEs) in areas around Makerere. Three objectives guided this study. The first objective focused on establishing the influence ...