Browsing School of Statistics and Planning (SSP) by Title "The effect of advertisement on organizational performance: a case study of Century Bottling Company"
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The effect of advertisement on organizational performance: a case study of Century Bottling Company
(Makerere University, 2020-12)The research was carried out to assess the effect of advertisement on Organizational Performance, a case study of Century Bottling Company. The study objectives were; to find out the effect of packaging and branding on the ...