Browsing School of Forestry, Environmental and Geographical Sciences (SFEGS) by Subject "Customer satisfaction"
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The marketing mix and customer satisfaction in hotel enterprises: A case study of Jinja Nile Resort Hotel
(Makerere University, 2019-10-01)This dissertation is aimed at discovering the impacts of traditional marketing mix elements on customer satisfaction in a hotel enterprise with a case study of Jinja Nile Resort hotel. In this case the traditional elements ... -
The role of online platforms in assessing customer satisfaction. A case study of Mweya Safari Lodge
(Makerere University, 2020-11)The purpose of the study was to assess the role of online platforms as a tool for evaluating customer satisfaction in Mweya Safari Lodge. The objectives of the study were to identify and describe the use of online platforms ...