The economics of fish marketing: A case of landing sites in Mpigi Districts and fish markets in Kampala District
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The study analyzed fish marketing through assessing the profitability in the four selected fish markets around Kampala and two landing sites in Mpigi district in Uganda. The two landing sites were Ggolo and Luwuki Landing site. The four markets were Busega, Kasubi, Bwaise, and Kalerwe. Primary data was collected through a multi stage random sampling of 45 fish traders and 30 fishermen which was analyzed using descriptive statistics and frequencies. Profitability ratios, marketing margins as well as linear regressions results showed dominance of men taking 100% for fishermen and 60% for traders, married by taking 76.7%. The results further showed that the net incomes of traders and producers were shs. 108666.6 and 196033.3 respectively representing margins of 33.28% for traders and 34.45% for producers and efficiency of 101.45% for traders and 97.33% for producers, this together with the profitability index of 33.80% for producers and 16.5% traders among other factors that impacted significantly on fish traders and producers. Profits were marketing experience, access to credit and fish selling prices. The major challenges are theft, poor quality nets, wild animals, engine spoilage, price fluctuations, perishability, high taxes, accidents, high costs of hiring a boat and low market demand. These observations suggest the need to: reduce transport costs and storage costs by easing accessibility to roads, use improved technology and research, reduce taxes that increase the marketing costs hence making it expensive for the citizens yet it is important in adding proteins to the body, providing cool rooms and ware houses at affordable prices. Access to agricultural loans should be enhanced through provision of affordable credit and unemployed youths should be encouraged through awareness campaigns to venture in fish marketing as a profitable business.