| dc.description.abstract | The project study examined the marketing mechanisms used by Islamic University in Uganda. The project aimed at designing a library marketing tool that can help to serve users 24/7.
The main purpose of this project was to examine the current problems faced by the users and the librarians while using and providing library services respectively hence coming up with the design of a marketing tool for IUIU.
The objectives of the study were to: To identify the library services provided at Islamic University In Uganda – Kampala, identify the existing marketing mechanisms used by IUIU -KC library, identify challenges faced in marketing information services at Islamic University In Uganda - Kampala Library, identify the requirements for a marketing tool for Islamic University In Uganda - Kampala Library, design a marketing tool for IUIU -KC library
Chapter one presented the background to the study, problem statement, Aim of the project, objectives of the project, research question, and scope of the project, significance of the project and definition of key terms. Chapter two highlights the literature that was reviewed on the concept of the Library registration system. The review should describe, summarize, evaluate and clarify this literature and research gap. It contained collective ideas and views of the different authors. The literature was reviewed according to objectives of the study. Chapter three discusses research design which was a case study research design while adopting qualitative research approach. Data collection methods included: Questionnaire and interviews, observation, the sample size composed of 340 respondents; 7 librarians, and 333 students. During data analysis and presentation data was analyzed using the different data process that enables the researcher to eliminate any erroneous data, Ethical considerations which include informed consent, confidentiality, openness, and limitation of the study.
The findings also revealed that the IUIU-Kampala campus used traditional methods for marketing library services such as notice boards, fliers among others.
In conclusion the proposed marketing tool is better, that it was improve on the way library services are provided to the users especially the students however it can work hand in hand with the current module of library service provision. The research recommended that the management of Islamic University in Uganda should adopt the proposed marketing tool because it does not require a lot of money to operate and the Library staff should be trained on how to use the system to be able to meet the needs of the users.
The researcher should provide guidelines to the Library staff about the entire set up of the tool right from the login to the report and how to be able to get the final output which is a list for Library users. The researcher recommends that the Library users should provide correct information about them for the Library staff to print out the lists of Library users and to be contacted in case new information is available. The researcher recommends that the Library staff should be trained on how to use the proposed marketing tool to avoid debugging during the registration process. | en_US |
