| dc.description.abstract | This report is an attempt to examine the factors influencing consumer’s choice on art and
craft products in Uganda. The main objectives of the study is to identity the existing art
and craft products, to assess the level and pattern of consumption of the art and
craft products in the Buganda Road African village and to examine the different factors
influencing consumer choice of art and craft products in the Buganda Road African
village.
The study was mainly quantitative and questionnaires were used as the main research
instruments. The researcher collected data from 80 respondents including 50 visitors, 20
retailers and 10 association leaders from Buganda Road African village.
The study established that a number of art and craft products are sold at Buganda Road
African Village include textile, wood and paper craft, ceramics, leather, jewelry and
ornament. It was found out that visitors are influenced by a number of factors to buy
products from African village including good quality products, affordable prices, good
value of money, souvenir to remember Uganda, usefulness of the product not being
bulky and attractiveness of the product.
The study further comes up with factors limiting visitors to buy products which included
high prices of the products, low quality of the product, bulkiness of the product, limited
choice of the product and poor customer care services.
The researcher concluded by establishing recommendations to the problems affecting
Buganda Road African village including adopting new technology, producing high
quality art and craft, carrying out market research, improving infrastructures, and good
customer care. | en_US |
