Promoting Uganda's tourism through art and craft
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The major objective of this study is to investigate how art and craft can be used to promote tourism in Uganda more especially in Kampala, the country’s largest urban area. The study was investigate the following specific objectives; to assess the diversity of art and craft made or sold in Kampala. To assess the clientele, people who are directly and indirectly willing to buy art and craft pieces. To evaluate the importance of art and craft to the tourism industry. Kampala was chosen for the study because of the presence of wide range of crafts for example Uganda Art and Craft Village near the National Theatre, Friday Craft Market in Nsambya on Ggaba Road, Artisans along Ggaba road in Nsambya, Banana Boat, Uganda Crafts 2000 Ltd, Located at DLCO-EA House Plot 32-36 Bombo road, Nommo Gallery and Exposure Africa next to Daisy’s arcade in Kampala on Bombo Road. These stores or Art galleries were selected as being part of the research area. Data was collected by interacting with craft makers and sellers with the guide of a questionnaire. 50 respondents were interviewed by the use of a questionnaire which included both open and closed-ended questions. From the findings it was revealed that there is a wide range of art and Craft made from Kampala as revealed by majority of the respondents agreed that the raw materials for making art are readily available. As revealed by majority of the respondents revealed several products made in Kampala which were in different categories of clothing (dress codes), utensils, decorations, ornaments, furniture, jewelry, music instruments among others. On the clientele findings revealed that art and craft has a wide a clientele in Uganda of both locals (Ugandans) and foreigners as revealed by majority of the responsibility. It was also revealed that the clientele varies based of the products required and time of the year. Majority of the responsibility also revealed that through art and craft there is preservation of culture since many people buy the art pieces because of the origin and cultural heritage.