Assessment of Tourist Satisfaction with Service Delivery at Bwindi Impenetrable National Park
MetadataShow full item record
ABSTRACT This study assessed the tourist satisfaction with service delivery in Bwindi Impenetrable National park. This study was guided by the following objectives; to assess tourist satisfaction and service delivery of Bwindi Impenetrable National Park, identify and describe services offered tourists at Bwindi Impenetrable National Park, establish the factors that influence customer satisfaction at Bwindi Impenetrable National Park and examine the strategies put in place to enhance tourist satisfaction at Bwindi Impenetrable National Park; Interviews, questionnaires and documentary review were applied to collect data that was later analysed using SPSS and the chi-square. The study findings revealed that at Bwindi Impenetrable National Park, customer care, guiding, entertainment and visitor information dissemination are the different services offered to tourists. It was established that the existing safety and security at the park, the comfort in accommodation facilities, the quality of the guides in terms of site knowledge and the customer care received during their tour played a key role in influencing their tour satisfaction. However, there is a need for the guides to be multi lingual to benefit people who don’t speak the english language , there was also a need to improve on the roads to enhance tourist experience. Lastly if possible other products should be developed to diversify the attractiveness of Bwindi Impenetrable National Park.