A marketing plan for improving information services at Kibubura Girls' Secondary School Library
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The study aimed at developing a Marketing Plan for Improving Information Services of Kibubura Girls' Secondary School Library. The objectives of the study were to: marketing of information services at Kibubura Girls Secondary school library is done; the user needs of library users at Kibubura Girls' Secondary School Library, the challenges faced while marketing information services at Kibubura Girls Secondary School Library and design a marketing plan for the information services at Kibubura Girls' Secondary School library. The study employed a case study research design qualitative research approach to obtain data from the respondents. The questionnaires, interview guides, and the observation guides were used in data collection necessary in developing a marketing plan for Kibubura Girls' Secondary School Library services. Purposive sampling technique was used to select 40 students, 10 staff members and 2 librarians from Kibubura Girls' Secondary School Library who participated in the study. The findings from the study established that; library users (students, teachers and librarians) for Kibubura Girls' Secondary School Library have different needs which include; referencing services, past paper services, research services, internet services, reading space and many others. The library offers a wide range of library services which include; current awareness services, orientation of the library users (user education), reference services, lending out services, reading room space, and many others. The library also manages a number of information materials that are used by users which include; text books and reference books, past papers, periodicals like newspapers, reports and many others. The library staff faces a number of problems while marketing the library services to the users of the library and these were; Inadequate finances, limited ICT skills, lack of computers, inadequate information materials, small number of librarians and little reading space. The study concluded that there was need to develop a marketing plan for Kibubura Girls' Secondary School Library Services. The other recommendations were; use of an appropriate marketing methods, involvement of users in marketing of Kibubura Girls' Secondary School Library services, promotion of current awareness services, offering of assistance services, improving the quality library services, training and educating the library users, organizing events, and setting up a social media network.