Assessment of the factors that influence domestic tourism in the central regions of Kampala

Abstract

The study examined the factors that influence participation in domestic tourism: a case of Kampala business district. This was done with a view of addressing the effect in order to improve domestic tourism in Uganda. The study investigated a sample of cross-section of the tourist stakeholders and through questionnaires and interviews schedule obtained data from respondents consisting of tourist guides, domestic tourists, domestic local residents and professionals from the Uganda Tourism Board. The broad objective of the study was assessing the factors that influence Uganda’s participation in domestic tourism. The study aimed at identifying the socio-economic factors that influence participation in domestic tourism, most preferred category of tourist activities by domestic residents and examining the effect of individual’s perception of domestic tourism in Uganda. A sample of 85 respondents from industry players was selected. Structured questionnaire with both open and closed ended questions were used to collect data from respondents. A total of 81 respondents filled the instruments a response rate of 95% from which data was extracted for analysis. From the analysis presentations were made and conclusions drawn. The results showed that socio-economic factors influence participation in domestic tourism to great extent and the least being effect of individual perception of domestic tourism. The study concluded that government and tourism industry stakeholders need to address the hindrances pointed out in order to improve domestic tourism; these include cost of participation, lack of awareness about the existence of the different attractions. If these measures are taken then domestic tourism participation would improve. The study will assist the government and other industry stakeholders in coming up with practical measures to address the obstacles with a view of increasing Ugandan’s participation in domestic tourism