A social media marketing plan for the National Library of Uganda
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The study mainly intended to establish a social media marketing plan for the National library of Uganda. The objectives of the study were to identify the services offered by the NLU, to identify the methods currently used by NLU in marketing their services, to identify the challenges associated with the current marketing strategies at NLU and to establish a plan appropriate for marketing the National library of Uganda through social media tools. In reference to the methodology used, the research was conducted using both quantitative and qualitative approaches using a case study as research design. Data was collected using self-administered questionnaires, an interview guide, document analysis and observation guide. Data was analyzed using tally and frequency tables where conclusions were drawn from. The research findings showed that social media is integral in marketing library resources and services. It offers more than just traditional ways of marketing library services. It allows users to create, connect, converse, contribute, vote and share information. Social media is helpful in accessing information needs of online users and helps libraries to get closer to their users. Different applications of social media are helpful in marketing library services among the online community. With the help of facebook, twitter, instagram and other social media tools, NLU can be able to advertise its different upcoming events. NLU can also market its different programs, conferences,book exhibitions and workshops by uploading its videos on YouTube. The research therefore concluded that libraries should be facilitated with internet services,develop their web pages and social media pages in order to grow the use of social media in marketing library resources. More so, librarians should be trained and educated regarding social media use for marketing library resources and services and all the problems that hinder social media usage in marketing library resources be resolved.