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Boda boda Transportation Service has grown from small beginnings in the 1960s to now approximately 200,000 riders and over 5,000 stages just in the Central Business District (CBD) of Kampala. Unlike the taxi or vans, boda bodas do not have to follow speci c major routes, they just take the shortest convenient route to the passengers' destination. To beat the alarming tra c jam that is not getting any better in the city, one takes a boda boda. All these are time saving factors, making boda bodas a preference especially in case of urgency, despite their nickname of death-on-wheels(Naddumba, 2008). The boda boda business is one where a person is almost certainly assured of making some money enough to feed their family. Despite its growth, this business is faced with challenges, among which being high fuel rates (a litre goes at UGX 4,180, which is equivalent to USD 1.10 per litre) which deeply a ects the welfare of its operators(Galukande, Jombwe, Fualal, & Gakwaya, 2009).