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dc.contributor.authorNakajje, Jovia
dc.date.accessioned2020-01-04T19:16:50Z
dc.date.available2020-01-04T19:16:50Z
dc.date.issued2019-08
dc.identifier.urihttp://hdl.handle.net/20.500.12281/8089
dc.descriptionA project report submitted in partial fulfillment of the requirements for the award of a degree of Bachelor of Library and Information Science of Makerere Universityen_US
dc.description.abstractThis project aimed at designing a website for marketing AHS library. The objectives of the study were to: to; identify the current methods of marketing Atlas High School library, find out the challenges of marketing Atlas High School library, identify the requirements for a website for Atlas High School Library and design a website for marketing Atlas High School library. A case study approach of the qualitative research design was adopted to collect data. A population of 440 people was target and it constituted students, teachers and librarians. A sample size of 40 respondents was determined. The sampling method was the purposive and non-probability sampling method questionnaire, interview, document review and observation methods were used for data collection. The study revealed that AHS had different methods of marketing but there was need to design a website that would help in marketing the library. The study concluded that the website would perfectly help in marketing the library of AHS library. The study recommended that School libraries should develop marketing plans that will help to ensure that the strategies are put in place and managed for the benefit of the libraries, Library management should be provided with enough funds to procure current global information networks like the Internet, Library staff should be given computer literacy training so as to be efficient in their place of work, The library should try to market itself by making use of other media like twitter and blog to bring to the notice of the general public the benefits that they derive from library services and Efforts should be made to improve the quality of services rendered to users by employing more staff and establishing a cordial relationship between the staff and students.en_US
dc.language.isoenen_US
dc.publisherMakerere Universityen_US
dc.subjectMarketingen_US
dc.subjectWebsiteen_US
dc.subjectSchool Libraryen_US
dc.subjectLibrary makettingen_US
dc.subjectAtlas High Schoolen_US
dc.titleA website for marketing Atlas High School Libraryen_US
dc.typeThesisen_US


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