| dc.description.abstract | The study was aimed at developing web based resource marketing tool for KCCA library. The study objectives were to: find out the resources that the KCCA Library is marketing, find out the tools that the KCCA Library is using to market its resources, establish the challenges that the KCCA Library faces in marketing its resources, determine strategies lo effectively market the resources or the KCCA Library, design a web based resource tool for marketing KCCA Library resources.
A descriptive study design was used to examine the web based resource marketing tool for KCCA library while using a qualitative research approach. Interview, Questionnaire and Observation were the methods or data collection used. The study sampled 50 respondents who were randomly selected using the purposive sampling technique.
The study findings established that the KCCA Library users understand what library marketing is, and that the KCCA Library markets a variety of its resources and services. It also found out that the Library carries out both direct and indirect marketing of its resources, the KCCA Library races a lot or challenges in the process or its marketing and suggested a number or strategies can help improve KCCA Library's marketing.
The study designed a web based re source marketing tool for the KCCA Library to efficiently and effectively market its resources and services.
The study concluded that that adoption or this proposed web based resource marketing tool would make marketing of the KCCA library easier and involve the users in the marketing process as well.
The study recommended that the KCCA Library should train its users on how to use the library and its web based resources and services and also that the Library staff should be trained well to ensure proper and effective communication with the patron in order to achieve positive productive marketing. | en_US |
