dc.contributor.author | Kavuma, Richard | |
dc.date.accessioned | 2021-03-19T09:36:47Z | |
dc.date.available | 2021-03-19T09:36:47Z | |
dc.date.issued | 2021-03-19 | |
dc.identifier.citation | Kavuma, R. (2021). Images speak louder than words, an analytical study of images for food and beverage labels made in Uganda. (Unpublished undergraduate dissertation) Makerere University. Kampala, Uganda | en_US |
dc.identifier.uri | http://hdl.handle.net/20.500.12281/9679 | |
dc.description.abstract | The study was set to analyze the image quality on food and beverage product labels made in
Uganda. It was guided by the objectives in chapter one which include; To identify a selection
of branded food and beverage products made in Uganda. To categorize the products into the
two categories of foods and beverages in regard to quality. To analyze the quality for the
images embedded in the designs for the labels of the selected foods and beverages.
The report has chapter two which is composed of the literature review and this study is
mostly indicating the reviews, articles and references of different people about the analysis on
the image quality of food and beverage product labels made in Uganda.
Its’ data was collected by the use of questionnaire and interview guide and during data
collection purposive sampling was used. Both quantitative and qualitative research
methodologies were used as descriptive research design was employed as a sample size of 80
respondents was. The research was conducted in Makerere University at the faculty of food
technology and nutrition and in the manufacturing companies in Kampala.
In conclusion, the purpose of the study was to analyze the image quality on food and
beverage product labels made in Uganda. The research was made to help different food
companies in Uganda on how to improve the image quality put on their food product labels
so as to get a wider market for their products. | en_US |
dc.language.iso | en | en_US |
dc.subject | Images | en_US |
dc.subject | Images for food and beverage labels | en_US |
dc.title | Images speak louder than words, an analytical study of images for food and beverage labels made in Uganda. | en_US |
dc.type | Thesis | en_US |