Reactions to trends in television advertising commercials in Uganda, a critique on MTN momo and AIRTEL 4g adverts by advertising students at Margret Trowell School of Industrial and Fine Arts.

Abstract

The purpose of the study was to establish the MTN MoMo advert and Airtel 4G advert as television advertising commercials following objective. To assess the students’ attitudes towards MTN MoMo advert and Airtel 4G as television advertising commercials. To find out the relationship between MTN MoMo advert and Airtel 4G advert as television advertising commercials. The researcher considered a case study design and quantitative data was used to establish the relationship between thw variables MTN MoMo advert and Airtel 4G advert as television advertising commercials. The target population was the advertising students at Margret Trowell School of industrial and Fine arts. Purposive sampling was used to select respondents from the study that was conducted from advertising students at Margret Trowell School of industrial and Fine arts. The study also employed simple random sampling. The researcher used structured questionnaires, data was analyzed using statistical package for social scientist, frequency tables, descriptive tables showing the means, was used to determine the reactions on MTN MoMo advert and Airtel 4G advert as television advertising commercials.