An investigation on the relationship of computer-generated imagery and photography in Kampala’s product branding and advertising industry.

Abstract

This is a qualitative research report on the discusses the Impact of Computer-Generated Imagery on Kampala’s photography. The existence of a loss of job by product photographer to CGI and the aims of the research were; to examine the CGI relationship with Photography in Kampala, to suggest possible ground for both to operate without replacement. A review of some of the available literature provides insights into the slow fluctuating position of photography giving way for the advancing CGI in Kampala. The main findings were: - • It’s true that CGI is making a splash in the photography world. However, at the end of the day, it’s just a new medium. It could continue to expand the possibilities for art, rather than taking opportunities away from artists. • While CGI is definitely disrupting the market for photography, it’s not the death sentence for photographers many would assume it to be. • With computer-generated imagery, somebody still has to produce the images. AI-created photos are possible but A) they remain mechanical while producing unpredictable results, and B) require great amounts of photo input to prevent any disturbingly bad results. The information being presented in this research report has been gathered from both primary and secondary sources