Photography in advertising clothing business and its impact on consumer purchase decision making
Abstract
The research employed a mixed-methods approach, combining quantitative surveys and
qualitative interviews. The quantitative phase will involve surveying a diverse sample of
clothing consumers to gather data on their perceptions of clothing advertisements, the
influence of photography, and its relationship to purchase decisions. Additionally, qualitative
interviews will be conducted to gain in-depth insights into consumers' emotional responses,
visual preferences, and perceptions of authenticity in relation to clothing advertisements.
The expected results shed light on the significance of photography in advertising clothing
businesses and its influence on consumer purchase decision making. Findings will contribute to
the existing body of knowledge in marketing and consumer behavior by highlighting the specific
visual elements, aesthetics, and emotional triggers that can effectively capture consumers'
attention, elicit positive perceptions, and ultimately drive their purchase intentions.
The implications of this research are twofold. Firstly, it provided clothing businesses with
practical recommendations on how to optimize their use of photography in advertising to
effectively communicate brand messages, build positive associations, and ultimately increase
sales. Secondly, it will offer insights to advertising agencies and photographers on the key
factors that resonate with consumers, helping them create compelling visual content that aligns
with consumer preferences and motivations.
In conclusion, this research report aimed to investigate the impact of photography in advertising
clothing businesses on consumer purchase decision making. By understanding the role of
photography in shaping consumer behavior and preferences, businesses can refine their
advertising strategies to better engage with consumers and
utcomes. This study aspired to contribute valuable insights to the field of advertising and
consumer behavior, ultimately benefiting clothing businesses seeking to maximize their
advertising effectiveness