The role of VJs in promoting foreign films in Kampala, Uganda: a case study of VJ Jumpers, VJ Moon and S. M. K Kisuule

Abstract

Our dissertation is about the reasons why VJs (Video Jockeys) promote foreign content over local content taking VJ SMK aka Semakulu Edward who works with KBS Television station, VJ Jumpers who works with Top Television station and VJ Moon who works with Moon television as our case studies and 1987 to 2023 as a time scope. Ugandan VJs are translators of foreign movies to local language and mediators between foreign content and local people. They translate foreign movies into local languages that are easily perceived by the local people. VJ is one of the Interesting professions that one can take on as the best option because it brings popularity and prestige. For one to attain the title VJ, he or she must have undergone serious training, have good communication skills, be a good listener and good interpretation of words. One should also have that comic depending on the movie being translated and during our research we found out that the challenge that VJs face are not many, just that there is one that affects them deeply and that is that fact that they do not own the copyright of any movie they translate