School of Liberal and Performing Arts (SLPA) Collection
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ItemThe perception of Bax Ragga music among the youths in Kampala : a case study of Makerere University students(Makerere University, 2026)This study explores the perception of Bax Ragga music among youths in Makerere University, Kampala. Through a case study approach, the research investigates the understanding, impact, and appreciation of Bax Ragga music among university students. I conducted a qualitative study with fieldwork at Makerere University, employing a range of data collection methods. These methods included interviews, observation, participant observation, sampling, documentary analysis, literature review, and attending to different informants through interviews. Furthermore, the researcher used the internet and photography to gather information about Bax Ragga and how this music is perceived by the youth at Makerere University. The research findings suggest that Bax Ragga, a once-popular music style, has faded out, with few students familiar with the genre. The study reveals that the music style is no longer commonly played by artists, and its impact on the lives of youths is minimal. This research aims to contribute to the revival of Bax Ragga music by identifying the factors contributing to its decline and proposing strategies for its resurgence. The study's findings have implications for music industry stakeholders, policymakers, and artists seeking to promote Ugandan music heritage.
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ItemPopular music as a catalyst for poverty alleviation in urban slum communities, case study of Kawempe slum(Makerere University, 2026)This study explored the role of popular music in reducing poverty in urban slum communities. The study had particular focus on Kawempe Slum in Kampala, Uganda. The study aimed to examine how popular music contributes to poverty alleviation, the nature of songs that contribute to the agenda of poverty alleviation as well as the social impact of popular music in the community of Kawempe. The study used a qualitative research approach. Data was collected through interviews, discussions, and observations involving musicians, music producers, community leaders and residents of Kawempe. The Social Capital Theory guided the study because it explains how relationships, networks and community support can help people access opportunities and improve their livelihoods. The findings revealed that popular music has created various economic opportunities for many residents, especially the youth. Through singing, songwriting, music production, event organization, dancing, and other music-related activities and many individuals are able to earn income and support themselves and their families. The study also found that popular music helps young people develop important skills such as creativity, communication, teamwork and entrepreneurship. Music also brings people together, creates social connections, and helps community members share information and opportunities that can improve their living conditions. The research further showed that popular music plays an important role in community development by raising awareness about social issues such as unemployment, poverty and crime. Through music, artists are able to educate, inspire, and influence positive change within their communities. However, the study also identified several challenges facing musicians in Kawempe, including limited financial resources, lack of proper equipment and infrastructure, inadequate government support, piracy and negative attitudes towards music as a career. The study concludes that popular music has significant potential to contribute to poverty alleviation in urban slum communities. When properly supported, it can create employment opportunities, generate income, strengthen social relationships and improve the well-being of community members. The study recommends greater recognition of music as a legitimate economic activity, increased investment in music education and training, stronger protection of artists' rights and collaboration among government agencies, educational institutions, nongovernment organizations, community leaders, and artists. Such efforts would help maximize the contribution of popular music to poverty reduction and sustainable community development in Kawempe and other similar urban communities.
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ItemThe role of UBC radio in promoting Kadongo Kamu music in Uganda(Makerere University, 2026)This study examined the role of Uganda Broadcasting Corporation (UBC) Radio in promoting Kadongo Kamu music in Uganda. Kadongo Kamu, a traditional music genre known for its storytelling and cultural expression, has declined in popularity, particularly among the youth, despite its historical importance. The research aims to assess UBC Radio’s contribution to the preservation and promotion of this music, its effectiveness, and the challenges faced in doing so. A qualitative approach was used, involving interviews with Kadongo Kamu artists and UBC Radio staff, and analysis of relevant radio programs and playlists. Findings indicate that while UBC Radio has played a significant role in sustaining Kadongo Kamu through dedicated programs and airplay, limited resources, competition from private stations, and shifting audience preferences hinder its full impact. The study recommends strengthened cultural policies, increase media support, and enhanced collaboration between UBC and artists as essential strategies for preserving and revitalizing Kadongo Kamu music in Uganda.
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ItemAn analysis of the marketing and promotional strategies used by the VIPI band in Kampala’s music industry(Makerere University, 2026)This study examined the marketing and promotional strategies used by the VIPI Band in Kampala’s music industry. The study aimed to identify the strategies employed by the band, assess their effectiveness, and examine the challenges encountered in promoting the band. A qualitative research approach was adopted using interviews, participant observation, and document analysis. Study participants involved members of the VIPI Band and other individuals involved in the band’s activities. Additional data were gathered through observations of the band performances and audio-visual analysis. The findings revealed that the VIPI Band uses social media marketing, branding, live performances, networking, and word-of-mouth promotion to market its services. These strategies have increased the band’s visibility, audience engagement, and performance opportunities. However, the band faces challenges such as limited financial resources and stiff competition within Kampala’s music industry. The study concludes that effective marketing and promotional strategies have contributed significantly to the growth and recognition of the VIPI Band. It recommends that other performing bands should strengthen their digital marketing efforts, branding, and collaborations to enhance their competitiveness and sustainability in Uganda’s music industry.
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ItemRole of YouTube in promoting Swangz avenue music in Kampala(Makerere University, 2026)This study aimed to examine the role of YouTube in promoting Swangz Avenue‟s music. It focused on how YouTube as a digital platform has transformed Swangz Avenue’s marketing strategies, audience engagement and brand visibility. The researcher employed a qualitative study approach and gathered data using interviews, observations and music video analysis. The study found out that Swangz Avenue uses YouTube as a vital promotional tool which offers them measurable engagement. Swangz Avenue first pitches its new music videos on YouTube before any other platform; and that the quality of music video uploads influences the promotion rates. The study however revealed some, challenges such as algorithm changes, internet accessibility and high data costs in Uganda which limits its full potential in terms of accessibility and consumption. The study concludes that YouTube has significantly enhanced Swangz Avenue‟s digital presence and continues to play a central role in shaping contemporary music promotion in Kampala alongside other platforms.