Mapping Agoa fashions to the development of Nytil Textile industry in Jinja District, Uganda.
Abstract
AGOA Fashion is starting to grow in developing countries, Young designers just of colleges are venturing into the virgin market to explore and develop new concepts and ideas that the textile industries are incorporating into the applied textile designs. It considered an important part of Cultural Revolution through art. However, there limitations in research to examine the inspiration for AGOA fashion industry in fostering development of the textile industry in Uganda particularly the Nytil industry. This study therefore sought to map AGOA fashion towards the development of applied textile design in Jinja, the objectives that were; Assess the different forms of fashion designs that Nytil textile industry make for Ugandan Market, Determine the forms of applied textile designs that are commonly used for Ugandan Market and To find out the relationship between AGOA fashion design and the current growth of the Nytil textile industry in Jinja, Uganda. A cross sectional research approach was applied in collecting this information, both observations an interview methods will aid in collection of data. Data was captured and analyzed in graphics, pictures and tables to illustrate the objectives of this study. Nytil Textile industry had a well-established state of the art textile and imprint machinery and they were able to make any clothes with any design. Specifically they made; Nytil Mix and Match-Leopard, design Peacock design-Nytil , London wax Peacock –Nytil, Green Black Grey Polyester design-Nytil and Stripped water lily design-Nytil. On the other hand AGOA Fashion industry was well established with design work and most importantly, they had several unique designs that could be observed in Nytil Textile industry, they made; Sky style, Peacock and Stars design & Real Tye and Dye, Batik-wax design- and Imprint Pentagon Circles design.
The contribution of AGOA fashion industry towards Nytil Textile industry was notably through the creation of more designs from where forth Nytil made garments, leesus, Kitenge, bed sheets, mattress covers and many others.; followed by creation of African style which was most preferred in the market because they depicted the social-cultural fusion of Africans and therefore a sense of identity. There was also exchange of goods, marketing and awareness of fashion.
Conclusively, AGOA made greater contribution towards the growth of Nytil by creativity and design as well as marketing of Nytil products. However, limited power supply and technologies were still a challenges. Government should seek out for alternative power source such as solar.