Commercial businesses on market vendors in Kampala district: a case study of Kasubi parish, Rubaga division

Abstract

This study was centered on Commercial Business on Market vendors in Kasubi Parish. The study focused on the main three objectives designed; the relationship between Savings Practices in Commercial Businesses and Market Vendors, the relationship between Customer Care Management in Commercial Businesses and Market Vendors and the relationship between Education Level in Commercial Businesses and Market Vendors in Kasubi parish. The study was centered on the Commercial Business on Market vendors in Kasubi Parish. It covered a sample of 60 respondents and these included; 15 market vendors, 16 retailers, 14 wholesalers and 15 customers from Kasubi market, Kasubi Parish. These were selected by use of simple random sampling and purposive sampling techniques. Research questions were designed for all the categories of respondents who were Market Vendors, Retailers, Wholesalers and Customers from Kasubi Market, Kasubi Parish to generate depth information. The study findings indicated that sufficient capital, sustainable income, self-employment, improvement in standard of living is demonstrated the relationship between savings practices in commercial businesses and market vendors. Income generation, business growth and expansion, accessibility to basic necessities of life and payment of revenues were the relationship between customer care management in commercial business and market vendors. On the other hand, lack of proper business management skills, low levels of education, inadequate capital, negative attitude on vendors and marketing new businesses and products were the relationship between education level in commercial business and market vendors. Recommendations There should be strong relationship between market vendors, customers and government stakeholders. This will help them to enhance their commercial business and expand it. There should be sensitization services basically targeting consumers or customers to attract customers. This should be done by conducting radio talk shows, social Medias groups like twitter, WhatsApp and face book for adverts purposes among others.