School of Statistics and Planning (SSP) Collection

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https://dissertations.mak.ac.ug/handle/20.500.12281/5609

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    The role of financial accounting on the growth of small and medium enterprises in uganda
    (Makerere University, 2023) Kivumbi. Calvin
    The objective of the study was to determine the effect of financial accounting on the growth of small and medium enterprises in Mukono district, Ntenjeru Sub-county. Specifically, financing options (borrowing and saving) and book keeping as factors that affect growth on small and medium enterprises were investigated. Primary data was used in this study and it was collected using questionnaires from 120 respondents who were business men and women and analysis was done using frequency distribution tables, Pearson chi square test for independence. Results show that more than half of the respondents (53.3%) were businessmen and business women accounted for 46.7%. 42.5% were aged 40 and above years and 65.8% were married/cohabiting with most of them (37.5%) having attained primary education as the highest level of education. Majority of the respondents (33.3%) were Protestants. Majority of the respondents (41.7%) participated in cottage industry and 30.8% of the respondents reported having been in business for a period of 7-10 years. Findings depict high level of awareness about financial management among business men and women (66.7%) with the most educated being more aware (20.9%, post-secondary, 23.8% secondary education). Findings show that relatively high level of financial accounting (60.4%) by business men and women. Borrowings, savings and book keeping had a significant impact on the growth of the business (P-values < 0.05). Findings show that SMEs are motivated to utilize accounting practices by factors such as enabling them to increase profitability, influences better decision making, reduces on business costs and eases filing of taxes. Based on the findings of the study, the following recommendations can be made. There is need for people in business to properly account for their finances if they are to continuously realize business growth. This is based on the finding that business men and women who were able to account for resources realized business growth. Business men and women need to carryout record keeping for the growth of businesses. This includes recording business sales, inventory, income and expenditure among others. In addition to this, record keeping needs to be done on a daily basis to avoid missing out important information. Business men and women need to establish different financing options such as borrowing and using savings for the growth of their businesses. This is evidenced in the findings as those who had used and properly managed borrowings and savings realized business growth in the recent two years.
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    Impact of socio-demographic factors on the choice of telecommunications service providers: a case study of areas of Kikoni, Makerere, Kasubi and Kikumi kikumi
    (Makerere University, 2024) Semwogerere, Christopher
    This study investigates the impact of socio-demographic factors on consumer choice of telecommunication service providers in Uganda, focusing on gender, income, age, education, and location. The research problem centers on the challenges faced by telecom providers in retaining customers amidst intense competition and frequent switching of providers. Using a descriptive research design, data was collected via questionnaires from 164 respondents in Makerere, Kikoni, Kasubi, and Kikumi Kikumi areas. Data analysis involved descriptive statistics, Pearson Chi-square tests, and regression analysis to determine the relationships between socio-demographic factors and customer choices. Key findings indicate that gender significantly influences consumer choice, with males less likely to be attached to specific providers. Additionally, network coverage, internet speed, call quality, and brand reputation emerged as critical determinants of consumer preference, while factors like income, age, education, and occupation showed minimal influence. The study recommends that telecom providers focus on product differentiation and align services with socio-demographic needs, emphasizing quality and technological advancements to improve customer satisfaction and market share. Further research is suggested to explore these dynamics in broader contexts and larger samples to refine strategies for customer retention and acquisition.
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    The impact of social media on small scale businesses
    ( 2024) Nassaka Desire Madrine
    The objective of the study was to study the impact of social media on small scale businesses. In other words, it aimed at finding out how social media usage affects marketing, the performance of the organization, information accessibility and customer relations. The study used primary data and was collected using google forms on a sample of 100 respondents. The analysis was done using Cochran’s formula (1963), chi square and ordinal logistic regression. In the results, I found out that 69.31% of my respondents had good profits due to the use of social media, majority of the respondents’ small scale businesses grew due to the use of social media, 70.3% of the respondents’ market for their products expanded and 56.44% of my respondents agree that the usage of social media has enabled them improve on their customer relations. In the bivariate analysis, it was found out that there is a significant relationship between social media usage and growth of the profits of the business, growth of the business, access to information concerning the business after social usage respectively. While social media is most likely to affect the use of social media for marketing according to the multivariate analysis. Therefore, there is a need to have policy interventions designed to encourage the use of social media and embrace the special characteristics of small firms at government and learning institutions levels. Small firms should therefore be encouraged to share social media experience among themselves and in collaboration with higher learning institutions that are actively conducting research. This will help SMEs to better understand and use social media to foster their growth.
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    Factors influencing the uptake of insurance services among youths in Uganda: a case study of School of Statistics and Planning, Makerere University
    (Makerere University, 2023) Feta, Jeff Owen
    This study investigates the factors influencing the uptake of insurance services among youths in Uganda. A descriptive cross-sectional study with 100 youths explored social demographic factors, attitudes towards insurance products, and service-related factors on the decision-making process. Findings reveal a notable gender disparity in the sample, with 75% of respondents being male, and a concentration of participants within the 21-25 age group. A majority of respondents hold a University Degree, reflecting a high level of educational attainment. The study identifies education as a significant predictor, with higher educational attainment linked to a greater likelihood of considering insurance. Employment status emerges as a key factor, with employed individuals demonstrating a lower inclination towards insurance coverage. In terms of product-related factors, positive sentiments are predominant, with a substantial percentage expressing agreement on the clarity of insurance product features, transparency in pricing, and regular product design updates. Dissenting opinions highlight areas for improvement, suggesting the need for insurers to address concerns and refine their offerings. The study underscores the importance of tailored marketing strategies that consider gender, educational backgrounds, and employment status to enhance engagement and appeal. Furthermore, the research examines service-related factors, revealing positive perceptions of communication channels, marketing strategies, and prompt services. Areas for improvement, such as customer query responses, are identified, emphasizing the need for enhanced customer service training. Bivariate and logistic regression analyses provide statistical insights into the associations between demographic variables and the likelihood of insurance uptake, highlighting the significance of factors such as gender, age, education, health challenges, and disability status. The study concludes with a set of strategic recommendations for insurance firms, including the development of inclusive marketing strategies, targeted educational initiatives, and tailored approaches for diverse employment scenarios. Addressing dissatisfaction concerns and leveraging positive perceptions in marketing activities are crucial for enhancing overall customer satisfaction and engagement. These findings contribute to the understanding of the complex decision-making process among youths regarding insurance uptake and provide actionable insights for industry stakeholders.