Assessment of the economic contribution of video Jockeying to the film sector of Kampala

Abstract

The purpose of this study was to assess the economic contribution of video Jockeying to the film sector in Kampala basing on the following objectives; to find out the businesses affiliated to video jockeying in Kampala; to investigate the challenges faced by consuming content produced by video jockeys and to assess the possible solutions to the challenges faced by consuming content produced by video jockeys in Kampala. The study was descriptive in nature involving quantitative methods of data collection which were administered through questionnaires to guide the collection of data. The total sample comprised of 40 respondents of which 20 were film distributors and 20 were final film consumers. Simple random sampling was used whereby the researcher went to Kampala district and administered questionnaires to selected film distributors and final film consumers of content produced by video jockeys. Primary data was obtained from class notes, library materials, News Papers, textbooks, film brochures, internet and journals. Data analysis was carried out through concentration on content and narrative analysis of the data that was obtained from the field. Findings revealed that the preference of translated film materials is on the rise in Kampala and capital is a big challenge affecting the distribution and expansion of the film businesses. It was concluded that improvement in business skills, acquisition of low interest loans and enactment of a law governing the distribution of film content would increase the performance of the film business and economically contribute to the film sector in Kampala.