An analysis of the efficiency of Uganda's legal regime for consumer protection through regulation of marketing on the cyber space

Abstract

The work considers the efficacy of Uganda's legal regime to respond to the modern issues and challenges that face modern day consumers who participate in online transactions. The research investigates, in particular, the issues and effects of modern day marketing methods that have been promoted by the nature of e-commerce transactions all whilst placing the day-to-day online consumer at the center of the investigations. A comparative analysis of international and national laws and approaches to consumer protection and online business regulation is made which culminates into recommendations to consumers, online traders, and the law and policy makers; all aimed at protecting the rights of consumers who participate in online transactions.