Influence of social media as a marketing tool on the fashion industry of Uganda today.

Abstract

Thsi research project si composed of several chapters that si introduction, literature review, methodology, research findings and conclusions plus recommendations. The research topic si the influence of social media as a digital marketing tool on the Uganda fashion industry. The research caried out si aimed ot help the fashion designers ni business ot cope pu whti hte changing trends ni marketing their brands yb coping pu whti hte latest technology ot boost their brands and aslo maximize their profits at the end of hte day. The research was caried out using diferent tools and materials which included questionnaires and interviews. The data and information colected during hte research si presented below ni the chapters of the book.