The determinants of Social Media Usage among Under Graduate Students: a case study of School of Statistics and Planning.

Abstract

This study focused on the determinants of social media usage among under graduate students at school of statistics and planning. The study was initiated as a result of students using social media sites being influenced by various factors. This is evidenced by the fact that several students use social media continuously both within and outside the university. The study used primary data. The data was collected with the use of online questionnaires which were sent to students from two selected courses comprising of 100 respondents at school of statistics and planning. The key respondents of this study comprised of students of Bachelor of Science in Quantitative Economics and Bachelor of Science in Business Statistics. There is a relationship between social media usage and gender of students and place of residence. Therefore, gender of students and place of residence of students are significant factors that determine the students’ social media usage. There is no relationship between social media usage and age, average income, having a retake or not, students’ CGPA, nature of sponsorship, whether students use social media for research, downloads, chats and international calls. Therefore, age, average income, having a retake or not, CGPA, whether students use social media for research, downloads, chats and international calls, are not significant factors.