Factors responsible for low audience turn up for live theatre in Kampala: a case study of Uganda National Theatre and Bat Valley Theatre

Abstract

This dissertation presents the factors contributing to low audience turn up for live theater in Kampala, with a cast study of Uganda National Theatre and Bat Valley theatre. The dissertation further presents the possible solutions which can be done by these theatres to attract back the audiences for liver theatre productions. A qualitative research methodology was used to collection and analyze data, the research tools which were used include, interviews, direct observation and library. The researcher discovered that some of the most pressing reason is that the audiences are prioritizing the digital media over theatre productions, poor marketing by the theatre practitioners. The report ends with a general conclusion and recommendation made by the researcher basing on the findings.