Critique of Ugandan market brands of beverages.

Abstract

The research study was about exploring the roles of brand promise and band awareness towards the development of Harris international Ltd beverage company. The purpose of the study was to assess the roles of brand promise and brand awareness in accordance to communication. Chapter 1 consists of the introduction of the study, background of the study, statement of the problem, the scope of the study, i.e., the content scope and geographical scope, time scope, significance of the study, limitations of the study. Chapter 2 consists of the literature review where by the researcher had to look for written literature by different people and authors talking about brand promise and brand awareness. Chapter 3 consists of the methodology, research design which is qualitative, is of the study and the target population, sampling with sample size and then followed by data collection methods which were the questionnaires, interviews, and observation. Chapter 4 consists of the findings and discussions, tables and conclusions according to the researchers own understanding and references.