The effectiveness of graphic design of MTN image based billboards in Kampala city

Abstract

This research report is about examining the effectiveness of graphic design of MTN image based billboards in Kampala city. The research is comprised of five major chapters as out lined below. The first chapter presents an introduction which describes the major topic of the study, the background which spills out the history and evolution of the study and more. Among others this chapter also shows the problem statement, the objectives, significances and major scopes of the study. The limitations of the study are also named in this very chapter to enable the reader know why some things are as they are in the study. The second chapter makes a presentation of the literature review; in this chapter you find all the necessary notes, citations in relation to the topic and different arguments between the researcher and the respondents of the research. In the third chapter we receive and analytical explanation of the methods that were used to conduct the research and therefore making the reader understand how all the information was acquired. Chapter four comprises of the data analysis this is mainly to obtain usable and useful information about the research. And finally chapter five that presents the conclusion and recommendation remarks of the researcher in relation to the set objectives references and appendix.