The Media , effects on promotion, growth , and development of the fashion industry in Uganda today

Abstract

This study is sought to study the media , contribution to the growth , promotion and development of the fashion industry in Uganda today . the study is sought to; asses the contributions of the media and how to sensitize the people or create awareness about the media contribution. Chapter one is majorly about the introduction, background , the different objectives of study and the scope. Chapter two mainly focuses on the literature review and has information that already exists , texts , newspapers , magazines , internet which were visited to make the research richer. Chapter three is about the methodology , a set of questionnaires and interviews was set for data collection ,which was done with in Ugandan from willing individuals , observation, data collection was used . data collected was analyzed descriptively. Chapter four addresses the research findings and the researcher in this chapter discusses the findings using questions and questionnaires.the results revealed that the media has promoted the growth , development and promotion of the fashion industry despite the unawareness of the community. therefore the researcher concluded that the media actually has grown developed and promoted the fashion industry in Uganda. basing on the literature review and data analysis which was done in accordance to the stated objectives , literature review is well indicated and stressed in chapter two chapter three describes the methods used in collecting data ,the research design area of study and scope of study.