Gender inequalities faced by women in graphics.

Abstract

Women in the graphic designing industry are generally not given a platform to express their potentials in their career creatively. We have heard people tell us that graphic designing industry is a male-dominated industry. According to the previous written studies done about gender discrimination in this sector, it is enough to prove how the sector only weighs favorably to the side of the men. Baer.J and Kaufman J (2008) clearly point out that the main reason why women`s creative productivity lags behind is because society doesn’t support their career dreams. Society has its own demands and expectations from women especially where women are only considered for motherhood not in creativity efforts. Kaufman J(2008) also urges that the role of controlling resources always assigned to men in consideration of being too way creative than women hinders women from achieving their accomplishments. Bierut.M (2019) suggests ‘celebrity’ is a male-dominated realm as though it has inconsiderable effect on the success of women in the graphic design but this realm continuously puts women under men. Bierut.M (2019) emphasizingly points out that ‘celebrity’ molds our perceptions of exemplary in a way that we cannot control a male-dominated society. It affects whom a supervisor might choose for promotion. Bierut.M (2019) concludes that female graphic celebrities are of more important influence and are worse to self promotion than men therefore it calls for their consideration to the fore front because they can actively experience motherhood and professional successfully at the same time.