Enhancing the role of the Uganda National Museum Botanic Garden in biodiversity conservation.

Abstract

This study investigates the role of the Uganda National Museum Botanic Garden in enhancing biodiversity conservation through a mixed-method research design. The objectives were: 1).To explore the perception of tourists and other stakeholders regarding the role of the botanic garden in biodiversity conservation; 2).To identify the challenges faced by the botanical garden in fulfilling its objectives in education, conservation, and tourism; and 3).To identify strategies for enhancing the effectiveness of botanic gardens in achieving conservation goals. By employing purposive sampling for key informants and random sampling for visitors, data were gathered from 100 respondents including staff, community members, and government officials. Combinations of quantitative and qualitative methods were utilized for data collection, incorporating surveys, key informant interviews, and observational techniques. The findings show that visitors have limited awareness of the garden's conservation efforts, which impacts their appreciation of its biodiversity role. A considerable number of visitors rated their overall experience as average, indicating deficiencies in educational programming and facilities. The study highlights the importance of social media and word of mouth in raising awareness about the garden, suggesting that these channels can effectively market conservation education initiatives. Respondents proposed actionable strategies, including enhanced marketing efforts, engaging educational programs, and improved facilities to address existing challenges. The study concludes with targeted recommendations for developing educational programs, evaluating current initiatives, and implementing a comprehensive social media strategy to elevate the garden's visibility and effectiveness in biodiversity conservation. These insights serve as a foundation for enhancing the role of the Uganda National Museum Botanic Garden and promoting sustainable tourism while fulfilling its conservation objectives.