Designing posters to promoting tourism in Uganda deriving inspiration from Nyero rock paintings.

Abstract

The study was carried out with the design posters promoting tourism in Uganda in aim to deriving inspiration from Nyero Rock painting and to explore the Heritage tourism potential of Nyero Rock Painting. The study objectives were to identify the tourism potential of Nyero Rock Paintings, finding out the main challenges facing heritage tourism at Nyero Rock Paintings and suggest possible strategies for the development of Nyero Rock Paintings heritage tourism. and was used to collect information. Primary Data was Both Primary data secondary data collected using questionnaires, observations and documentary reviews as the instruments. The data collected was edited for correctness and analyzed and the results interpreted. the study showed that the two months of February and March for the two The findings of in 2022, number of Nationals were 77%(113) while 33%(34) were different years of 2021 and the International visitors. There was 2:1 ratio of males to females who visited the Nyero Rock The affecting achievements of its full tourist potential include: of lack Painting. main challenges accommodation and catering facilities, retailing and other tourist services, Uganda tourism advertised internationally focuses more on wild life and COVID - 19 pandemic affected the number of foreign tourist. The study proposed the following strategies: setting up amenities at the heritage site to provide accommodation and hotel services, effective branding and marketing highlighting the beauty and of the market the tourist site such culture of tourism art paintings. Making poster designs to as booklets and brochures fully full potential of Nyero Rock Painting Heritage SO as to exploit the site.