Communication strategies of D'Hook Radio Show

Abstract

The purpose of this study was to unveil the communication strategies of D’Hook radio show. In other words, the means of interaction between the radio presenter and his listeners. The study applied Shannon 1949a, Weaver 1949b and Lasswell 1948 model of communication whereby the processes of communication stipulated in their work was adhered to in this work. The study was conducted in Atiz hostel where some of the show fans reside, on social media platforms such as Facebook which makes a larger audience. It is well established that the means of interaction between the radio presenter and the audience is an alternative made by the presenter of a given radio station; in fact a choice courtesy of the listener’s interests and abilities. The presenter decides for instance which strategies to use such that the listener’s interests are met hence creating a fan base. To come up with this, I used the qualitative approach to research thus focus group discussions, interviews and observation. It was evident that not all social media platforms were applicable, the show fans were specific to programs within the show, and the personality of the presenter played a crucial role for the success of the show among other findings. The interpretation and analysis of the findings was done through inference, comparison before conclusions were drawn. In the end, it was concluded that the communication means were not the only strategies but a combination of factors such as the show programs and even the presenter.