Determinants of chicken consumption in Wakiso district
Kabiito, Duncan Matovu
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The study looked at the determinants of chicken consumption in Wakiso District. It was used to ascertain the impact of age, gender, level of education, household size, price of chicken, adjustment in market prices, access to markets and income earned affect chicken consumption undertaken by the area residents. The main objective of the study was to assess the determinants of chicken consumption in Wakiso District. The specific objectives were to identify whether level of education and market are viable factors in influencing chicken consumption, to ascertain the impact of income earned and household size on chicken consumption in Wakiso District. To achieve this, the study collected primary data and used both descriptive and inferential statistics to analysis. For the descriptive statistic, frequency distributions were used while for inferential statistics correlation analysis and cross tabulations were used to establish association of the variables analyzed. The data was analyzed using the STATA software of which 84 sample households were selected for the study by using simple random sampling methodology. In the study area, majority of the participants in chicken consumption are males with about 62%, this is basically because most of the household heads are males and have enough incomes to spend on consumption. The results also revealed that there was a statistically significant relationship between chicken consumption and tertiary level of education (P=0.008), as well as 6-10 people household size (P=0.046) at both bivariate and multivariate level of analysis. When all variables were taken to multivariate level of analysis, income greater than 500,000 was a significant predictor of chicken consumption (P=0.042). This showed that level of education, household size and income are significant predictors of chicken consumption. This is basically because such individuals are well versed with the benefits of chicken consumption and they have enough disposable income to foster spending on consumption. It was further seen that age, gender, price of chicken, access to market were not related to chicken consumption. In order to improve on chicken consumption, awareness of the benefits of chicken consumption should be prevailed to people in the country. Additionally, government policies should focus on improving individual income so that nationals have enough disposable income to foster spending on chicken consumption. Marketers of chicken on the other hand, can use the important socio economic variables indicated in formulating strategies that will enhance performance of the chicken consumption.