Assessment of factors influencing chapatti sales in Uganda

Abstract

Due to the multitude of consumption of chapattis, individuals have come out to venture into chapattis selling businesses in Uganda. Entrepreneurs in the business make more chapatti sales and their daily earnings are quite interesting though sales differ among various sellers due to unknown factors. This study aimed at assessing factors influencing chapatti sales in Uganda. A Questionnaire that consisted of open and closed-ended questions was used to collect data from 111 People engaged in chapatti making business in the Nansana Division, of which 17.27% were female and 82.73% were male. Analysis of data was done on Univariate, Bivariate and Multivariate levels using STATA. Frequencies, Percentages, Mean, Median, Pairwise Correlation and Linear Regression results were obtained. Analysis results showed that location of the chapatti stall, Years of Experience of the Chapatti Maker and Number of workers on the stall influence chapatti sales. Chapatti makers with stalls proximity to roads/highways sold fewer chapattis by 24.47716 per day than those who located proximity to the food market places. Chapatti makers with experience of above 4 years in business sold more chapattis by 264.07407 per day than those below 1-year experience. The study also revealed that the more the number of workers on a stall, the more the increase in chapatti sales by 75.6798 per day. The study results showed that 90.91% of chapatti makers had their stalls near the road/highways and 49.09% had experience of above 4 years in the chapatti business. In line with the results from this study, it is important for entrepreneurs who venture into chapatti selling business to consider locating the stall proximity to the roads/highways. Therefore, entrepreneurs are recommended to do a feasibility study to identify road avenues that are suitable for chapatti selling business. Entrepreneurs should seek experience before engaging in the chapatti selling business so as they build up their business resilience skills when they join the chapatti business industry. However, this study examined factors that influence chapatti sales in Uganda considering the sellers' opinions on who is engaged in the chapatti selling Business without considering consumer’s priority. Hence another research should be done to assess factors influencing chapatti sales taking into account the consumers priorities as in the way of what triggers them to demand more chapattis at a specific period.