Knowledge, attitude and practices towards e-commerce in organisations: case study Kawempe north constituency
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The purpose of this research was to establish the knowledge, attitude and practice of traditional organizations towards e-commerce in Uganda. A cross sectional, descriptive and analytical research design was used. A correlation matrix between the constructs of knowledge, attitude, and practice of traditional organizations towards e-commerce was carried out to test the direction and strength of relationships between the study variables. Primary data was collected using kobo collect software that was used to design an electronic data collection questionnaire which was shared with respondents. Data from kobo collect was exported to Microsoft excel for data cleaning, validation. STATA software was used for inferential analysis including testing of the research hypothesis. Content analysis was done in frequency and percentage of the closed –ended questions and cross tabulation using STATA, this enabled the researcher to identify the relationship between the variables. From the results, over half of the respondents (64.4%) were males and (35.6%) were females. Findings from the bivariate analysis showed that sex, education level, media platform, years in business and mode of payment were all associated with e-commerce performance (p<0.05). However, only the mode of payment and education level were significant at the multivariate level. The findings indicate a positive relationship between Consumer attitudes and practice towards e-commerce. This implies that if the customers have positive attitudes towards e-commerce for example Ugandans who achieve financial inclusion went from 35 percent in 2014 to 51 percent in 2017, they are bound to trust the transactions done in this fashion and therefore changing consumer attitudes should be given more emphasis by organizations. That is, it should be informative when planning any new internet service for online customers. Findings further reveal that the education level of the respondent is associated with e-commerce and how much they can use it. It was revealed that people with a lower education level are less likely to use e-commerce and people with a higher level of education are more likely to use e-commerce. E-commerce by Ugandans is on the rise through the usage of mobile money, credit cards and other facilities like PayPal all of which is made possible as more and Ugandans achieve financial inclusion which went from 35 percent in 2014 to 51 percent in 2017, this has happened due to the higher level of literacy across the years. vi Findings further reveal a positive relationship between knowledge and e-commerce that is when the level of knowledge among respondents is high, customers may adopt use of e-commerce and therefore a clear strategy to sensitize people about e-commerce must be put in place. The study concluded that respondents’ knowledge, attitudes, trust and practice significantly affect organizations. The study concluded that the knowledge, attitudes and practices among traditional organizations significantly affect e-commerce and therefore recommended that increase in knowledge and attitudes should be emphasized in traditional organizations to improve the practice of e-commerce rate among SME’s.