A web-based affiliate marketing platform

Abstract

“The growth of the internet according to (University of West Alabama, 2019) , due to the progress of technology has led to the development of various social media platforms and combined with the globalization of commerce has led growth of a massive digital audience and this further more encourages digital marketing that ensures the practice of attracting consumers through various electronic platforms.” With this knowledge, a research study was conducted to develop a web-based affiliate marketing platform or system that provides a cheaper form of advertising goods or services as a solution to the high costs of advertising in the market infrastructure of Uganda that have inhibited the growth and development of small and medium size enterprises (SMES). The implemented system was designed as a web-based system and followed a client/server architecture with programming languages that included MySQL, Laravel (a PHP backend framework), HTML, CSS and JavaScript. The system was developed while following the agile software development methodology and findings from the study’s evaluation implied that the developed system was able to meet its presumed expectations and it can be concluded that the developed system can provide a cheaper form of advertisement for the SMES