An Agumented Reality mobile Application for improving the online shopping experience
Nakisozi, Lwantale Martha
Nagwere, Rhodin Emmanuel
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An augmented reality mobile application was designed and developed for a selected online retail business, and that was a furniture store. Our respondents interacted with the mobile application and usage was validated thereby finding a significant relationship existing between behavioral intention and consumer adoption of our augmented reality feature that will enhance their online shopping experience. The consequent output of our project study was therefore an augmented reality gateway or feature that can be added to existing online shopping platforms to improve their online shopping experience.