| dc.description.abstract | Shopping, a phenomenon that has existed since the dawn of time to meet human needs, is one
of today's most important social activities. Shopping places have been built according to the
physical, economic, and cultural qualities of the area throughout history, and they have
evolved over time to meet changing needs. Population growth, changing living conditions,
and technological advancements have all had a significant impact on community output and
consumption.
The African people have traditionally relied on traditional shopping environments to suit their
economic, social, and psychological demands. These environments are vital components of
African cities, and they form the city's center. People spend their time shopping, talking to
each other, and discussing their problems in these shopping environments.
Shopping in downtown Kampala malls has often been considered a unique experience. It
differs from shopping in more established malls such as Garden City, Acacia and Arena
among others. This organic form of trade developed as a result of the history, traditions and
trading preferences of consumers in Uganda. Additionally, it has adapted to local consumers’
purchasing habits, purchasing power and product preferences.
This research aims to develop our knowledge and understanding of the shopping experience
within fashion retail outlets in downtown Kampala. It addresses this through investigating
how space is used in existing fashion retail outlets in Nabukeera Plaza, the social experience
in these outlets and understanding the people involved in shopping from there. | en_US |
