| dc.description.abstract | This study sought to assess how demographic, socio-economic factors and knowledge contribute to businesses’ attitude toward insurance uptake in Uganda. The quantitative cross-section study involved distribution of 96 questionnaires to respondents in downtown Kampala. This study employed the judgement sampling which is a type of purposive sampling technique. Univariate,
bivariate, multivariate analysis and cross tabulations were performed on the variables to establish relationships in Stata.
Under univariate analysis majority of the respondents interviewed were female (50.98%), most of the respondents were between the age group of 31-45 (33.33%). Furthermore, most of the responds were married (37.25%), by religion majority were Muslims (37.25%), most of the respondents attained secondary level of education (39.22%) and results also indicate that most of the
respondents had number of children between 2-4 (25.49%). In relation to economic characters, majority of the respondent’s monthly turnover was less than 5,000,000 (31.37%), most of the businesses were with no other source of income (56.86%) and it indicates that most of the respondent’s years of businesses existence were above 5 years (43.14%). And most of the respondents employed between 1-5 employees (45.10%). Results also indicate that most of the respondent’s types of business were general merchandise (37.25%). It also indicate that most of the respondents were with knowledge about insurance products (52.94%) and the results show that most of the respondents were not willing to take insurance (54.90%).The results of the study under bivariate analysis revealed relative significant relationships between gender (p=0.008), marital status (p=0.031), religion (0.040) level of education (p=0.090), knowledge about insurance (p=0.010), knowledge about insurance product (p=0.000) type of
business (p=0.141). In the multivariate analysis, gender (OR= 96.92965) and level of education (OR=0.51) were the greatest predictors of the attitudes of businesses toward uptake of insurance in Uganda. In this study, it was found that majority of the businesses were knowledgeable about insurance, however they were not as knowledgeable about different insurance products and their benefits. There is need by both the government and necessary authorities to create more awareness of insurance and
its products to the public and women in particular through advertisements, informative campaigns and article. | en_US |
