Gender and Women's Health: An assessment of the modeling scouting rules in the fashion industry.

Abstract

This research intends to assess the modeling scouting rules and their impact on gender and women's health in the fashion industry. Fashion is a form of self-expression and autonomy at a particular period and place in a specific context of clothing, footwear, lifestyle, accessories, makeup, hairstyle and body posture. This implies that the fashion industry defines that which is trending. Everything that is considered fashion is available and popularized by the fashion industry. 5 The fashion industry has impacted the women's health and gender in numerous ways through the modeling scouting guidelines.. Fashion modeling is divided into 4 categories: 1. Fashion – Editorial models, Runway models, Swim suit and Lingerie models 2. Commercial Models – Fitness models 3. Promotional Models This research shall henceforth study the impact of the dictatorial /non inclusive nature of the scouting rules to gender and specifically women's health. Initially, the fashion industry was dictatorial when it came to different social factors such as race, color size and height. But with successful class ancho, the industry became inclusive to these factors such as race and color. However, the standards set by the rules still remain discriminatory and detrimental to women's health