| dc.description.abstract | The rapid growth of technology especially in the banking industry has stirred competition which has changed the way businesses operate resulting in the introduction of mobile banking in Uganda. This study aims to analyze factors that affect customers’ adoption of mobile banking in Uganda. Using primary data collection method, from the 150 questionnaires that were distributed 110 questionnaires was successfully returned but only 93 were useable yielding a 62% response rate. Completed questionnaires were entered in Microsoft Excel for cleaning and coding. Cleaned data was then exported to SPSS software for further analysis. Data was analyzed using univariate, bivariate and multivariate analyses. In order to analyze factors affecting adoption of mobile banking, a logistic regression was utilized. The results revealed that age, customer’s subscription to m-banking, how often the customers use the service, perceived risk, perceived trust, relative advantage and convenience are the determinant factors in influencing customers’ adoption decisions. Consistent with previous studies, the perceived trust construct has the most impact on mobile banking adoption. To better appeal to customers, it is suggested that the banking industry emphasize mobile banking’s anywhere/anytime access to financial accounts, as this is important to customers who may not live near their local banking institution. It’s also been recommended that banks in Uganda invest massively in mobile banking and other information technology innovations in order to further promote efficient service delivery and increase adoption of mobile banking services. | en_US |
