Browsing School of Liberal and Performing Arts (SLPA) by Subject "Music marketing in Uganda"
Now showing items 1-1 of 1
-
Strategies in popular music marketing to the local person in Uganda
(Makerere University, 2023-09)This research focused on strategies in popular music marketing in Uganda and the main focus was put on social media following the research objectives; to identify the social media channels and the tactics used within each ...