Browsing School of Statistics and Planning (SSP) Collection by Author "Ainebyoona, Umaru"
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Impact of social media marketing on business performance: A case study of restaurant and hotel businesses around Makerere University
Ainebyoona, Umaru (Makerere University, 2018-09)In an effort to determine the impact of social media marketing on the business performance, a descriptive study was conducted using a questionnaire administered to randomly selected sample of 47 restaurant and hotel ...